| Pricing
Your Home |
| |
The
Ulnicks utilize a Competitive Market Analysis (CMA) as the
primary tool to determine your home's range of value.
|
| |
| The
CMA has six important elements: |
| 1.
Recent sales |
| 2.
Current listings (your competition) |
| 3.
Opinions of other real estate professionals |
| 4.
Current financial market |
| 5.
Expired listings (homes that have not sold) |
6.
Absorption rate (how many months supply of homes are on the
market;
a one month supply = seller's
market; a two or more months supply = buyer's market) |
| |
| It
is important to read the CMA from a buyer's prospective. |
| The
Ulnick's job is to help you determine a range of value that
will make it possible for the Ulnick's to sell your home within
your time frame. Your job is to decide the actual price at
which the Ulnicks will put your home on the market. |
| |
| It
is important to keep in mind that buyers and sellers determine
value. |
| |
| The
art of home pricing... |
The
majority of showings by sales associate on a new listing
occur when the house is first placed on the market. Sales
agents arrange for their active, qualified buyers to see
a home when it is newly listed.
Once
this group has seen the property, showings activity decreases
to only those buyers new to the market. Thus, it is important
to position your home at the best price during its first
market exposure. |
| |
|
