| Seller's
Key Objectives |
The
goal of a seller is to sell their home for the
most amount of money, in the least amount of time, and with
the least amount of inconvenience.
#1:
The first objective is to price your home at the property's
fair market value.
|
| |
| A
home listed well UNDER fair market value will... |
A.
Cause buyers to wonder what's wrong with it, so they will
scrutinize it much
more. |
| B.
Cause the seller to lose money |
| C.
Not be a win-win situation |
| |
| A
home listed well OVER fair market value will... |
A.
Not generate as many interested buyers because they will think
it is out of their
price range.
|
| B.
Waste advertising dollars and marketing effects. |
C.
Take a long time to sell and could impact when the seller
can move into their
new home. |
| D.
Make other competing properties look good. |
E.
Make the home overpriced in everyone's mind (agents and buyers)
and they will
tend not to forget. |
| F.
Often eventually sell below market value. |
| |
| #2:
Don't get hung up on the special price. Instead,
establish a price range because that is how buyers think about price. |
#3:
Another key objective is timing,
which means selling your home in your desired time
frame. |
| #4:
A home generates the most interest in the real estate community
and among buyers during the first 30
days that it is listed. |
| #5:
The last key objective is selling your home with the
least amount of inconvenience. |
| |
|
